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Ole Henriksen

Brand Reimagined

Introduce new creative direction that led the brand to success

Overhauled creative strategy and built a well-rounded team that led to successful launches. The brand experienced phenomenal growth in just 15 months. Powerful products coupled with consistent, well rounded story being told across all touchpoints equal conversions and brand recognitions.

Beauty visuals have to work hard for us and differentiate from competitors. Ole is not afraid to be bright, bold, and colorful, even though we’re a skincare brand.

In-Store & Pop-Up

Being a fun skincare brand, we make sure everything we do has that “Instagrammable” moment. We had a brand pop-up event in London that was filled with brand education as well as photo ops throughout the space. The in-store experience has to echo the sentiment and able to capture to attention of makeup lover to buy skincare as well.

Influencers

Attract & retain influencers by creating engaging brand awareness events

In-Store

Break skincare boundaries and set a new visual standard

Digital Campaign

Led an effort to tell cohesive story across social platforms.

Facebook
01
Simple animation to show product texture and ingredients, as well as the result on the model
Instagram
02
Pinterest
Long form assets and content are created specifically to help catch consumers attention in a grid of sameness. The pin reads from top to bottom, fitting to the naturally browsing behavior that we've seen on the platform.
03
04
Giphy
Keep consumers engaged and interacting with the brand through stickers.

Organic Social Content

Identified the key to social media success by partnering closely with marketing team to produce fresh & unique content that is true the brand.

The Outcome

Breathe a new life into a stagnant 20+ years brand.

50k

302k

Instagram followers increased

14

#

4

#

Skincare ranking from #14 to #4 at Sephora

80

%

Sales up by 80%

Team

Creative Direction: Warissara Muangsaen
Design & Illustration: Jamie Man, Emily Liang
Copy Writing: Kayla Dalsfoist

Beauty Photography: Stan Musilek
Still-life Photography: Hudson Cuneo
Social Content Photography: Khalil Robinson

Recent Projects
Past Projects